Salman embraces the spirit of Holi with his new song ‘Bam Bam Bhole’

Dabangg megastar Salman Khan has embraced the spirit of Holi celebrations, appearing in a vibrant new song, “Bam Bam Bhole,” from his upcoming film Sikandar.

The track, released on YouTube and other music streaming platforms, showcases Khan revelling in a riot of colours alongside co-star Rashmika Mandanna.

Written by lyricist Sameer Anjaan and composed by Pritam, the song adds to the growing anticipation surrounding Sikandar, which is set to hit theatres on Mar 30.

Even before its release, Sikandar has secured a significant portion of its budget, with its producers claiming to have recovered 80 percent of the film’s costs.

The action-packed thriller, directed by AR Murugadoss, was produced on a budget of 2 billion rupees, with an additional 200 million rupees allocated for promotions.

Streaming giant Netflix has already acquired the film’s digital rights for 850 million rupees, while satellite rights were sold for 500 million rupees.

Zee Music purchased the film’s soundtrack rights for 300 million rupees, bringing the film’s pre-release earnings to 1.65 billion rupees.

Khan, one of Bollywood’s most bankable stars, is reported to be portraying a dual role in Sikandar.

While industry speculation suggests that he has commanded a fee of 1.2 billion rupees for the film, such figures remain unverified.

Khan is known for negotiating a share of the film’s profits rather than a fixed remuneration like other Bollywood superstars, including Shah Rukh Khan.

His last major release, Tiger 3 (2023), failed to make a significant impact at the box office.

Since then, Khan has largely stayed away from leading roles, making only cameo appearances in a handful of films.