Real stories, real smiles: inside Pathao’s ‘Cholo Deshi Vibe-e’ campaign

Pathao has launched a unique initiative under its “Cholo Deshi Vibe-e” campaign to celebrate the local spirit of travel and meaningful human connection by fulfilling the personal wishes of ordinary people across Dhaka.

As part of the campaign, which began in May 2025, Pathao placed Big Boxes at key high-footfall locations in the capital, inviting people to write down their dreams--ranging from travel desires to life aspirations.

In the press release on Thursday, it said thousands of wishes were submitted during the activation.

Of those, 10 were selected based on authenticity, emotional value, and feasibility.

According to the company, the idea behind collecting and fulfilling these wishes came from a deeply personal place--the belief that such gestures can change lives.

Whether it was a father hoping to take his family on their first-ever tour, or a student yearning to surprise their parents, Pathao said it wanted to make these moments possible.

In fulfilling these wishes, Pathao reaffirms its commitment to being more than just a ride-sharing platform, it’s a local companion on the journey of life.

“With every wish fulfilled, a connection made stronger,” the statement read.